Latest BMW 135i TV campaign
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The new 135i looks exciting. I can't wait to see this thing in Malaysia.
The great news is that BMW has confirmed the 1-series tii machine. The 1-series tii is the spiritual successor to the car that forged BMW's reputation as maker of great sports saloons - the 2002tii. At the moment, it seems that the 1-series tii is more of a sports kit, although the next generation 1-series will feature a truer hardcore tii version.
in addition to the 1-series, the tii formula is expected to be applied to the 3-series as well.
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. mainly through top sites
bmw is using the web to advertise the new 1. mainly through top sites like facebook, msn, youtube and yahoo.
it's main approach is to make the advertising more of entertain than hard sell. the new 1 would probably appeal better to the internet generation, so this would be a good tactic.