source site - The Contribution Revolution: Letting Volunteers Build Your Business

Earlier this year, I spent an intense half-day closeted in a room with the top 70 executives at Intuit. Our aim was to come up with ways that people outside the company could volunteer their time, energy, and expertise to make life better for our customers. Sound odd? Well, if you’re not conducting an exercise like that at your organization, you risk missing the boat on a sea change that’s transforming business.

harvard business review online proposes an interesting concept to building or growing traditional business: volunteerism.