One of the challenges at the office is getting the workforce to generate creativity. Our company is in the internet business, and it is therefore necessary for all of us to be dynamic in our thinking so as to be ahead of the game - or at least at the leading bunch.
However, years of rigid education system, a culture of not challenging status quo & seniority, and an evironment of feeding information (as opposed to seeking information) makes creative thinking something of a curiousity than the norm.
The pity is that all this puts all of us at a severe disadvantage compared to other nations.