I've been an Apple fan since the mid 80s and the days of the Apple II.
To me the Apple II revolutionised the personal computing world and made it possible for the home user to do things that previously only certain corporate specialists would do... and in addition to this, it allowed home users to do creative things, play games etc.
Talking about games, I remember spending hours playing Lode Runner... how nostalgic.
Soon Apple came up with the equally revolutionary Macintosh with its mouse and graphical user interface (GUI). In one fell swoop it made the rival IBM-based PCs look positively old hat. All this was communicated during the Super Bowl with the now legendary Ridley Scott directed advert based on "1984".